Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Global Automobile Industry
- US Automobile Industry
- Media and Entertainment Industry - Vol. III
- Media and Entertainment Industry - Vol. II
- India Inc.: The Competitiveness
- » All Concept wise Cases
Industry wise Case Studies
- Film industry
- Animation Industry
- Steel Industry
- Mobile Telecommunications
- Commercial Aviation
- » All Industry wise Cases
Region wise Case Studies
Industry Analysis Case Study
Case Title:
Motorola in China (B): From 'Intended' to 'Emergent' Strategies
Publication Year : 2008
Authors: Abdul Samad, Muthu Kumar
Industry: Telecommunications
Region: China
Case Code: INA0067
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
This case study is a sequel to Motorola in China (A): Dealing with an Evolutionary Industry Life Cycle. This case explains how Motorola tuned its strategies to emerging trends. Actually, by January 2003, its going was becoming tough in the Chinese market. Most of its invented strategies failed. Then it realised that its strategies can no longer neglect the market trends. Viability of these emergent strategies can be vividly discussed.
Pedagogical Objectives:
- To analyse and discuss the causes of Motorola's failure in China's mobile phone market, in spite of having the First Mover Advantage
- To analyse whether its emergent strategies are workable and sustainable.
Keywords : Motorola; China Handset Market; Economic reforms in China; Mobile Phones; Motorola and Eastcom; Industry Analysis Case Study; Motorola and Nokia; Centrally planned economy; Industry Life Cycle; Intended Strategies; Emergent Strategies; First Mover Advantage; First Mover Disadvantages; Chinese Guanxi; Chinese Business Environment
